“The truth is that there is something terribly wrong with this country, isn’t there? If you look about, you witness cruelty, injustice and despotism. But what do you do about it? What can you do?”
C’è qualcosa di sbagliato nel nostro Paese, non è vero? Perchè una intera generazione sta invecchiando senza futuro e sommersa dai [...]
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The reptile inside, ovvero cosa la gente realmente ascolta quando compra
Clotaire Rapaille believes all purchasing decisions lie beyond conscious thinking and emotion and reside at a primal core. He helps Fortune 500 companies discover “the code” (i.e. unconscious associations for their products) that will help them increase sales.
In this interview, he talks about the limits of traditional market research.
They are too cortex, which means that [...]
